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How do successful companies create products people can’t put down?
Why perform a little products capture widespread attention at the same time as others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and plenty of more) by explaining the Hook Model—a four-step process embedded into the goods of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over without depending on costly advertising or aggressive messaging.
Hooked is in response to Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been to be had to him as a start-up founder—not abstract theory, but a how-to steer for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and somebody who seeks to bear in mind how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and plenty of other habit-forming products.